Clik here to view.
Fuel for Thought
When focus and differentiation are powered by a trend, the result is a charismatic brand that customers wouldn’t trade for love nor money. It’s the difference between paddling a surfboard and riding a...
View ArticleClik here to view.
Ad Agency Creates YouTube Video to Generate Appeal for their Niche
Ad Agencies, Select Your Audience, Find Your Niche, Promote Your AgencyAn ad agency used YouTube to create a strong appeal around their niche, which is marketing to women. Their audience is male...
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Is social media making many ad agencies look and act the same?
It’s time to un-level the playing field. To have success with social media, agencies need to fly a differentiated social media flag.Small-to midsize advertising, digital, media and PR agencies tend to...
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Ad Agencies: 10 Tips That Separates the Best From the Rest
The agencies that win the most new business have a differentiating position from their competitors.“Most managers invest their time and energy in trying to make their firms better, when in fact they...
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243 Ad Agencies Share How They are Different from the Rest for New Business
The agencies that win the most new business will have a differentiating position from their competitors.In a recent blind ad agency new business survey I asked the question, Does your agency have a...
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This is My Personal Story In Leading Ad Agency New Business
Business development has dramatically changed and rainmakers of the past have struggled with the changes.I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created...
View ArticleClik here to view.
Fuel for Thought
When focus and differentiation are powered by a trend, the result is a charismatic brand that customers wouldn’t trade for love nor money. It’s the difference between paddling a surfboard and riding a...
View ArticleClik here to view.
Ad Agency Creates YouTube Video to Generate Appeal for their Niche
Ad Agencies, Select Your Audience, Find Your Niche, Promote Your Agency An ad agency used YouTube to create a strong appeal around their niche, which is marketing to women. Their audience is male...
View ArticleClik here to view.
Is social media making many ad agencies look and act the same?
It’s time to un-level the playing field. To have success with social media, agencies need to fly a differentiated social media flag. Small-to midsize advertising, digital, media and PR agencies tend...
View ArticleClik here to view.
Ad Agencies: 10 Tips That Separates the Best From the Rest
The agencies that win the most new business have a differentiating position from their competitors. “Most managers invest their time and energy in trying to make their firms better, when in fact they...
View ArticleClik here to view.
243 Ad Agencies Share How They are Different from the Rest for New Business
The agencies that win the most new business will have a differentiating position from their competitors. In a recent blind ad agency new business survey I asked the question, Does your agency have a...
View ArticleClik here to view.
Agency New Business Has Dramatically Changed
This is My Personal Story In Leading Ad Agency New Business I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known...
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